PART 02 · The retail guide

Sound like the expert
at the front desk.

For the front desk and techs at the retail counter.

The 30-second pitch

"Fi Mini is the GPS smart collar that does more than find your dog. It tracks their steps, sleep, scratching habits and the subtle changes that signal something's off. So if your dog has allergies, is recovering from surgery or is just getting older — your vet has real data to work with. Think of it as an Oura Ring, but built for dogs and trusted by vets."

When to recommend Fi Mini

Eight dog profiles, eight reasons to put Fi Mini on the counter.

Use these reasons in conversation. They map directly to what owners are already worried about.

Customer scripts · if / then

Common questions. Quick responses.

Six lines you'll hear at the counter. See how to respond to each one.

My dog scratches all night.Allergies
Fi Mini actually counts the scratches. You can show your vet whether the new medication is working — not just guess.
My dog is recovering from surgery.Post-op
Fi Mini will show you exactly how active your dog's been at home. It's the simplest way to make sure he's actually following crate rest.
I work long hours.Anxiety
Know what your dog is really doing while you're gone with Fi Mini. Most owners are surprised.
My old dog isn't doing well.Senior
Fi Mini lets you and your vet see subtle changes — the kind that get missed in a single recheck visit.
My dog is anxious.Anxiety
Fi Mini will show you exactly when the anxiety hits. It makes a behavior plan a lot more targeted.
My dog's gained weight.Weight
Fi Mini turns the weight loss plan into something you can actually track. We can compare the daily step count to where it should be.
Top objections — and what to say

Flip a card to handle the pushback.

Six objections you'll get most often. Each one has a one-line response that lands.

Objection · 01
It's expensive.
Reveal responseFlip
What to say

Fi Mini pays for itself the first time it tells you something your dog couldn't. The subscription is less than a single recheck visit per year — and gives you 365 days of insight.

Show objectionGot it
Objection · 02
My dog already has a collar.
Reveal responseFlip
What to say

Fi Mini is a small device that attaches to the collar you already love. It doesn't replace anything.

Show objectionGot it
Objection · 03
My dog never gets out.
Reveal responseFlip
What to say

Most owners say that — until it happens. But honestly, the activity, sleep and scratching tracking is what really shines for vet care.

Show objectionGot it
Objection · 04
Doesn't the battery die?
Reveal responseFlip
What to say

Up to 6 weeks per charge — and a full recharge takes about an hour. Tip: have the owner connect their home wifi in the Fi app, so the device skips GPS while the dog is home.

Show objectionGot it
Objection · 05
Is it waterproof?
Reveal responseFlip
What to say

Fully waterproof, swim-rated and built for real dogs.

Show objectionGot it
Objection · 06
Will my vet actually use the data?
Reveal responseFlip
What to say

Yes. We've built this guide with veterinarians, and most clinics welcome owners to share Fi Mini reports during exams.

Show objectionGot it
Quick FAQ

The seven questions you'll get asked first.

It's worth memorizing these short answers. They'll come up often.

Battery life
Up to 2 months per charge. A full recharge takes about an hour.
Battery tip
Connect home wifi in the Fi app so the device avoids using GPS indoors. The battery will last much longer between charges.
Waterproof
Yes. Fi Mini is swim-rated for the ocean, lake or pool.
Subscription
Required for GPS, steps, sleep, and scratching tracking.
Compatibility
Attaches to any standard collar or harness.
Vet sharing
Owners can share data with their vet via screenshot or in-app summary.
Setup
5 minutes in the Fi app. Cellular service is included with the subscription.